Media team reviewing a live campaign plan
Programmatic advertising

Every channel, every campaign, one buying desk.

Brief a campaign once, then run it across display, online video, connected TV, native, and in-app inventory — with shared budgets, a single audience layer, and measurement that keeps pace while the campaign is still live.

Display Online video Connected TV Native Retail media
Capabilities

The whole buying cycle, in one account

Planning, delivery, and evidence sit together, so nothing has to be reassembled in a spreadsheet the week after launch.

Campaign Workspace

Write the brief, set the flight, and pace delivery from one place, with budgets that stay shared across every channel.

BriefsFlightsBudgets

Bidding Engine

Pick a bid strategy, set floor prices, and read auction-level detail that explains why a line item won or lost.

StrategiesFloorsAuction detail

Audience Studio

Combine first-party segments, modelled audiences, and contextual signals, then activate them under privacy-safe controls.

First-partyModelledContextual

Creative Library

Hold every asset in one place, reuse templates across channels, and rotate variants while the campaign is running.

AssetsTemplatesRotation

Ad Serving

Deliver across web, in-app, video, and streaming with frequency caps, dayparting, and pacing rules you control.

Frequency capsDaypartingPacing

Measurement

Read multi-touch attribution, view-through outcomes, and incrementality beside the delivery numbers they explain.

Multi-touchView-throughIncrementality

Brand Safety

Define content categories and blocklists, then decide at placement level where your creative is allowed to appear.

CategoriesBlocklistsPlacement controls

Traffic Quality

Filter before and after the bid against recognised invalid-traffic guidance, and score supply as it arrives.

Pre-bidPost-bidSupply quality
Orchestration

Write the plan once, run it everywhere

Start from a single brief, then open it out to connected TV, online video, display, native, and in-app supply. Shared budgets and pacing rules keep spend where it is earning its place.

  • One brief, many channels
  • Frequency caps that hold across placements
  • Move budget without rebuilding the plan
Cross-channel campaign workspace
Cross-channel measurement view
Measurement

See which parts of the plan moved the business

Join delivery data to the conversion events that matter to you, compare creative variants, and read the incremental effect of a placement instead of crediting whichever click came last.

  • Multi-touch attribution models
  • View-through and assisted conversion reporting
  • Incrementality experiments built in
In practice

How teams use a single workspace

Three situations we see most often, written as scenarios rather than testimonials.

“A brand team stops rebuilding the same plan in three tools. Planning, delivery, and reporting read from the same numbers, so the weekly review is a conversation rather than a reconciliation exercise.”

Brand media team Direct-to-consumer

“An agency runs every client account inside one workspace, with access separated per client while the planning and reporting layer stays consistent across the book.”

Client services team Independent agency

“A publisher sees where its inventory clears, what demand it attracts, and how floor prices affect both — in terms that are straightforward to take to stakeholders.”

Publisher revenue team Media owner
Cross-channelDisplay, video, CTV, native, in-app
Real-timeDelivery insight while campaigns run
First-party dataBuilt for privacy-safe activation
ProgrammaticManaged and self-serve buying

Bring the next campaign onto one platform

Open a workspace, connect your audiences, and launch a first line item in minutes.